A money app with several products, sorted by how much risk each carries
Sage Bloom is built for a consumer fintech that sells more than one way to hold money and wants people to understand which one fits which goal. The page is organised around a simple idea: everyday cash, money you will need soon, long-term investments and self-directed trading are different things, and each gets labelled with its purpose and its risk level. If your company runs a savings account alongside investing or trading products, and your customers are individuals managing their own money through a phone app, this structure explains your range without a sales call.
The tone suits a firm positioning itself as calm and trustworthy rather than fast and flashy. The illustrations are gentle landscapes and friendly creatures rather than charts and coins, which helps when your audience is ordinary savers who find investing intimidating.
What the long scroll already does for you
The whole site is one long page, so visitors move through your products in order rather than clicking between pages. It already contains:
- A thin announcement strip at the top for a launch or limited offer, above a navigation bar with dropdowns for each product line and a sign-up button.
- An opening section with a headline, a short pitch, a sign-up button, two award badges and an app screenshot, followed by a four-part strip naming each account type by when you would use the money.
- Four product sections (cash savings, a Treasury bond ladder, automated index investing and stock picking), each with a risk label, a checklist of four benefits, a primary and a secondary button, and a phone screenshot.
- A section comparing all products by risk level, each with a "Learn more" link.
- A large press quote plus three customer quotes with names and account types.
- A closing call to action with headline statistics for clients, money managed and app store ratings.
- A footer with grouped links and space for regulatory disclosures.
The work before launch is mostly numbers, screens and legal text
Every figure on the page belongs to the business it was modelled on: the interest rate, Treasury yields, deposit insurance limit, client count, assets under management, ratings and awards. All of these need replacing with your own, and in financial services each claim will need sign-off from whoever handles your compliance. The disclosure paragraphs in the footer must be written for your licences and products.
You will also need real screenshots of your own app for each product section, which means having those screens designed and populated with believable sample data. The illustrations are a distinctive part of the look, so plan either to commission matching artwork or accept a change in feel.
If you offer fewer than four products, you would remove or merge sections and trim the risk comparison to match. If you offer a different set, such as credit or crypto, the section pattern of label, checklist, buttons and screenshot repeats cleanly, so new products slot in without rethinking the page.